Archbishop George Pell hired a publicity firm to paint him as a pioneeer in "helping" victims

In 1996, Broken Rites informed the Australian public that the Catholic Church had been harbouring Father Nazareno Fasciale (pronounced "Fah-SHAH-lay") while he was committing crimes against children. Police charged Fasciale but he suddenly died. Then church leaders, including George Pell, gave this pedophile a grand funeral. One church leader said that the church is "immensely proud" of Fasciale. When Broken Rites exposed this (and other) church cover-ups, George Pell's diocese (Melbourne) rushed into damage control, hiring a public relations firm to announce the "Melbourne Response", instead of waiting for the church's Australia-wide "Towards Healing" strategy which was due to start a few months later.

http://www.brokenrites.org.au/drupal/node/59